Bootstock | Cowboy boot collection

For Dutch brand Bootstock Jurgen van de Mortel designed kids and womans cowboy boots with a colorful and outspoken, tough and cheerful character that seems to have stepped straight out of pop art eara. The Dutch cowboy supplier asked Jurgen van de Mortel to not only design the boots, but also other visual aspacts like the logo of the company and the shoe boxes, to give the product the experience it deserves. The result: an eye-catching boot collection that childern and woman love to have!